WHAT IS MASTER FRANCHISING AND WHAT ARE ITS BENEFITS

 Hi there,

Ever heard of a master franchisee? Most of us have not! I am one of them. You must be wondering about the difference between a franchisee and a master franchisee. Well, a master franchisee does not necessarily own a unit. They have more influential and powerful role in the network. They manage an entire geographical region on the behalf of the franchisor who delegates the responsibility to them. They recruit sub-franchisees who are trained and supported by them. They generate income from the franchise fee and royalty they pay to the franchisor. A percentage of these payments is given to the master franchisee. To know more about this system, read the article shared below.   

https://www.franchise2sell.com.au/blogs/franchise/what-is-master-franchising-and-what-are-its-benefits



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