Michel's Patisserie stores to shutter and all remaining cafes converted into Gloria Jean's or Donut King

 

Retail Food Group (Australia) can confirm that we have engaged our valued Michel's Patisserie Franchise Partners in conversations regarding the future of the Michel's Patisserie brand and network opportunities for current franchisees," a spokesperson for RFG told 9news.com.au.

"While Michel's Patisserie has a long history within Australia's retail food market, a brand assessment has confirmed a variety of barriers to driving future brand growth; limitations that have been assessed while also considering how we as a network can better invest and help deliver lasting positive change for our Franchise Partners and stakeholders.

Read more: www.9news.com.au/national/michels-patisserie-brand-to-be-officially-retired-poor-sales/a02c2050-d18a-4703-b0d3-b9110d73430d

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